Nir Eyal — bestselling author, behavioral expert, and one of the leading voices on habit formation and human behavior — joins Steve Chen to explore why we so often fail to do the things we know are good for us. Nir shares the lessons behind his bestselling books Hooked, Indistractable, and Beyond Belief, explaining how our beliefs shape our decisions, why motivation alone isn’t enough to create lasting change, and how anyone can replace limiting beliefs with more empowering ones. Along the way, they discuss technology, AI, entrepreneurship, and practical strategies for building better financial and life habits.
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